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30 March 2007

Japan 2007
13 - 16 Mar 2007

Asia's largest food and beverage trade show, Foodex Japan 2007, took off on 13 March 2007 with 2,300 exhibitors from 66 countries.

The trade show was held at Makuhari Messe, Chiba, Japan and organised by the Japan Management Association (JMA) together with five other organisations.

Visitorship over the four days reached a whopping 95,719 with an international flavour of exhibitors from Japan, Korea, USA, France, China, Singapore, Germany, India, Taiwan and many other countries.

Source: Foodex Japan website (http://www2.jma.or.jp/foodex/en/visitor/flash.html)

Spanning across 8 halls, the exhibition hall was divided into the International Exhibition Zone and Japanese Exhibition Zone. Visitors were treated to the world's food culture and specialties with the most comprehensive selection of industry trends.

Its main events included "Sweets & Tea, Coffee", "Food From Japan" and "Japanese Food Plaza".

For the first time at Foodex Japan, an event solely focusing on desserts and confectionery as well as teas and coffees was held. This helped to address many of this sector's consumer needs.

The exhibition provided a platform for both sellers and buyers to conduct business. There were approximately 95,000 buyers, distributors and retailers from the food service.

Although there was a strong presence from the Asian region, European and American participation was also strong.

The Singapore contingent was led by the Singapore Food Manufacturers' Association (SFMA) and took up a total of 15 booths featuring our local products including well-known brands such as Super, Tong Garden and many more.

BuySingaporeTM was also at Foodex Japan to collect leads from the trade show for its online portal. Located together with the Singapore brands, the portal had a field day promoting Singapore-made products to foreign visitors. Japanese and Korean visitors alone contributed to 65% of the trade leads.

The portal has gathered more than 4,000 trade leads since its inception in November last year. Its goal is to collect 30,000 foreign trade leads this year.

The next destinations for Singapore's business matching portal will be the China Medical Equipment Fair in Dalian, China; Hannover Messe in Germany and the Fluid Machinery Show in China.

Below are the companies who were represented at Foodex Japan:

Singapore Food Manufacturers' Association (SFMA)
URL: http://www.smfa.org.sg
Email: exportclub@sfma.org.sg

Barry Callebaut Japan Ltd
URL: http://www.barry-callebaut.com
Email: info_singapore@barry-callebaut.com
Exhibits: Chocolate (Acilcoa, simple origin, with no added sugar)

Carona Holdings Pte Ltd
URL: http://www.caronaholdings.com
Email: enquiries@caronaholdings.com
Exhibits: Asian Taste Gourmet Sausages and Hams

Chinatown Food Corporation Pte Ltd
URL: http://www.chinatownfood.com.sg
Email: chinatown@pacific.net.sg
Exhibits: Roti Prata, Glutinuous Rice Ball, Rice roll/cake, Kiddy Dip and cookies

Food Marketing Services Pte Ltd
URL: http://www.shyff.com
Email: food1988@singnet.com.sg
Exhibits: Processed sharks fin & marine products

Kwong Cheong Thye Pte Ltd
URL: http://www.kctsoya.com
Email: kctsoya@pacific.net.sg
Exhibits: Manufacturer of soya sauce, seasoning sauce, noodles etc

Optima-Daribell Pte Ltd
URL: http://www.deli-indo.com
Email: info@deli-indo.com
Exhibits: Thousand layer cake - kueh lapis

Pacific Packaging (F.E.) Pte Ltd
URL: http://pacfic-jickson.com
Email: pacific@pacific-jickson.com
Exhibits: Aluminium foil, PE/PVC cling film, baking paper, greaseproof paper and ziplock bags

Email: sales@wealthyseafood.com
Exhibits: All types of frozen seafood: instant shark fin/shark fin soup, frozen scallops, sea cucumber etc

SMS Food Pte Ltd
URL: http://www.sms-food.com
Email: info@sms-food.com
Exhibits: Singapore style cooking sauces, spices and marinades

Super Coffeemix Manufacturing Ltd
URL: http://www.super.com.sg
Email: info@super.com.sg
Exhibits: Coffee, cereals, non-dairy creamer, noodles, tea

Thomas & Green Pte Ltd
URL: http://www.gtmandl.com
Email: singapore@gtmandl.com
Exhibits: Coffee filters

Tong Garden Food Products Pte Ltd
URL: http://www.nutzaboutlife.com
Email: marketing@tonggarden.com.sg
Exhibits: Wide range of quality buts; pistachios, cashews, almonds, macadamias, ground nuts & mixed nuts

Win Sin
URL: http://www.win-sin.com
Email: general@win-sin.com
Exhibits: Chocolate & confectionary premium products

YLF International Pte Ltd
URL: http://www.ylfgroup.com
Email: sales@ylfgroup.com
Exhibits: Candy confectionary (tablets, lollipops, hard candies)

(Listing obtained from Foodex Japan Directory)

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