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 03 September 2007
CarTronics 2007
Taipei International Car Electronics, Parts and Equipments Show
23 - 26 August 2007
According to statistical reports, there were 7.2 million automobiles sold in China in 2006. The growing demand and increase in the standard of living in China which led to a higher purchasing power of the Chinese in buying a car is a factor of growth that expected to see an influx of 8 million new cars this year and 10 million cars by 2010.

With this projection, the maintenance and replacement of vehicle components and spare parts are crucial in the next 2 to 3 years. Early this year, several Chinese carmakers have visited Taiwan in order to outsource components and spare parts to the local manufacturers.

Mr. Bruce Liu, director of STMicroelectronics's Greater China market, expressed that demand for electronics in automotive applications will differ from place to place between 2007 and 2010. North America will experience a compound rate of 2.2% per year; Western Europe will hit an average of 1.7 % while Japan will go down to -0.1% because of a slowdown in the automobile industry. However, China and the emerging markets will have the biggest average compound rate of 8.2% and 7.0% respectively. With this figure, Taiwan considered China an enormous market to exploit.

With these in mind, CarTronics Taipei was off to a good start. Drawing huge crowds to its showground at the Taipei World Trade Center (TWTC) from 23 to 26 August, the exhibition attracted many professional buyers and traders from countries with strong automobile background in North America, Japan, Europe and China.

The main attraction of the exhibition was the integration of electronics and computing applications into the automotive industry into one common place. 

More than 60,000 purchasing personnel from 30 countries had a field day discovering the high quality products and spare parts.

Exhibitors such as Yulon Motors Inc., Ta Tung Co., including semiconductor powerhouses like ST Microelectronics, Brogent Technologies Inc., National Instruments and Wind River displayed their new products and introduced promising technologies.

With oil prices skyrocketing in recent years, CarTronics Taipei placed a focus on high efficient fuel engine and waste management through the application and integration of electronics.

Car manufacturers from America and Europe who are particularly concerned with their traffic safety and environment protection standards have been hampered by the rising costs of production. Thus, they are starting to source for alternative spare parts in the Asia region, in particular China and Taiwan.

According to Taipei Computer Association (TCA), one of the organisers of CarTronics Taipei, this year's buyers from the world's top carmakers such as America, Europe and Japan have high hopes in the manufacturing capabilities from Asian countries, particularly in Taiwanese manufacturers who are able to offer a good cost for each spare part.  

Cartronics Taipei drew crowds of more than 60,000 purchasing personnel

TCA's role in CarTronics Taipei included arranging visitations to high profile Taiwanese manufacturers in order for the foreign buyers to get a first-hand tour of the facilities and find out more about their operation, production and technological know-how.

In this year's Cartronics, more forums were held as compared to last year. The invited presenters for the forums were from prestige carmakers in America, Europe, Japan and China.

The five major applications relevant to IT sector that created more products for the increasing market's demands are semi-conductor in automotive applications; car-mounted computer; vehicle navigation and locators; auxiliary equipment for traffic and driving safety and car-mounted audio-visual entertainment system.

Taking up a booth at Cartronics Taipei, BuySingaporeTM was at the tradeshow to collect international trade leads from the automobile industry. It will be heading to HOSPIMedica Thailand, Semicon Taiwan and the Hong Kong Jewelry and Watch Fair in September. 

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