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'Infocomm Singapore' Brand Launched to Promote
'Made-By-Singapore' Infocomm Products and Solutions Overseas

Local infocomm companies (iLEs) can look forward to more assistance in expanding overseas under a new programme announced by Dr Vivian Balakrishnan, Minister for Community Development, Youth and Sports, and Second Minister for Information, Communications and the Arts at the SiTF 2007 ICT Business Outlook Forum. The Infocomm Enterprise Programme, or iEP, aims to develop the capabilities of iLEs in the implementation and delivery of large-scale, sector-wide projects and to create new intellectual property (IP).

As iLEs build up their capabilities in the implementation of large-scale projects, this will in turn enhance their credentials and export potential. The programme will also accelerate the development of sector-wide transformational projects to increase infocomm adoption amongst user organisations in the sector. The BackPack.Net project in the education sector and the integrated clinic management system in the primary healthcare sector are examples of these sector-wide projects.

This programme is managed by the Infocomm Development Authority of Singapore (IDA) and it will help co-fund approved projects and in the facilitation and marketing assistance to overseas markets.

Dr Balakrishnan also launched "Infocomm Singapore", a unified brand for “Made-by-Singapore” infocomm products and solutions along with the Infocomm Singapore Portal. This branding initiative is a joint effort between the government and the infocomm industry to fight for mindshare in the highly competitive global market. The brand hopes to elevate the perceived value and generate stronger recognition of the quality and uniqueness of Singapore's infocomm products and services both locally and overseas.

A brand management committee comprising industry leaders will oversee the management of Infocomm Singapore. To help iLEs build up their own brand, a series of branding seminars and workshops for iLEs has also been planned.

To create a strong market presence, iLEs can profile and promote their products and services at the portal (www.infocommsingapore.sg/industry) which is a virtual storefront. The portal has a one-stop directory listing and capability maps of iLEs. Besides a listing of success stories of local infocomm products and services, a match-making engine for companies to source for partnerships and business opportunities will be introduced.

These programmes are in support of the strategies under the Intelligent Nation 2015 or iN2015 masterplan to realise the long-term vision for Singapore's infocomm industry. These programmes will help to achieve the goal of a three-fold increase in infocomm export revenue to $60 billion.

Mr Chan Yeng Kit, Chief Executive Officer of IDA said, "For Singapore to remain competitive we need to establish an internationally recognised brand for our innovative infocomm solutions. IDA continues to work closely with the industry to nurture iLEs with export potential and create opportunities for the creation of new IPs."

Mr Stephen Lim, Co-Chair of Infocomm Singapore Brand Management Committee said, "It is our vision to be the world's most trusted, intelligent and results-oriented solutions partner with the power to transform how people live, work and play. This vision will serve as a beacon for our infocomm companies and guide them in positioning themselves overseas."

Source: Corporate & Marketing Communication Division, Infocomm Development Authority of Singapore

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