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Singapore Brand Award (SBA)

As the agency that helps Singapore-based companies grow and internationalise successfully, IE Singapore recognises that branding, together with design, manpower, intellectual property and international alliance strategies are capabilities that are critical to a company’s international business success.

As part of our continuing efforts to encourage and support companies in developing and managing their brands through various brand-related activities, IE Singapore has established the Singapore Brand Award to increase the awareness of branding as a key strategic competency and recognise Singapore-based companies that have invested in their brands to achieve international success.

This national award is conferred on the basis of a brand valuation study by IE Singapore in partnership with Interbrand Singapore Pte Ltd. The study yields a ranking of Singapore’s Most Valuable Brands based on the valuations of their financial worth. The valuation process adopts the same internationally established methodology used in the annual “Best Global Brands” league table published jointly by Business Week and Interbrand.

The Singapore Brand Awards 2006 Winners

CATEGORY 1
The Top 15 Most Valuable Singapore Brands

Company 2006 Rank Value (S$ mil) % Change 2005 Rank Value (S$ mil)
SingTel* 11 2,673.4 8% 1 2,483.4
UOB 2 2,187.9 27% 2 1,727.3
DBS Bank 3 1,462.1 6% 33 1,382.4
Asia Pacific Breweries* 4 1,362.9 11% 4 1,225.3
Shangri-La # 55 1,217.9 N.A. N.A. N.A.
OCBC Bank 6 1,113.7 23% 5 905.8
Great Eastern 7 692.5 14% 6 608.8
Singapore Airlines 8 354.7 -2% 7 361.9
Brand’s 9 165.3 15% 8 15%x
OSIM 10 156.3 28% 10 122.3
F&N* (soft drinks) 11 150.2 9% 9 138.4
Tiger Balm 12 143.7 18% 11 121.5
Petra Foods* 13 130.0 21% 12 107.0
Food Empire* 14 98.4 17% 13 84.2
Creative 15 69.5 -14% 14 80.9

* Portfolio Brands # New Entrant

CATEGORY 2
The 5 Fastest Growing Singapore Brands
New category introduced for SBA06

Company 2006 Rank Value (S$ mil) % Change Value (S$ mil)
Eu Yan Sang 1 64.2 29% 49.8
OSIM 2 156.3 28% 122.3
UOB 3 2,187.9 27% 1,727.3
Super Coffeemix 4 51.6 25% 41.3
Popular Holdings 5 31.8 25% 25.5

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