Creating the next wave in telematics
Stepping into the InfoWave office reception at CityCab Building, a familiar sight greets every visitor.
There in the showcase, you will find the Mobile Data Terminal that is found in all Comfort taxis in Singapore.
Meeting up with the Joe Cheu, Sales Director and Jacqueline Chan, Marketing
Manager at InfoWave, we begin to understand more about how the taxis in
Singapore respond efficiently to bookings and access data via the flagship
product offered by the company.
A brainchild of seven product engineers, InfoWave Pte Ltd was formed in 2002
to provide specialised mobile computing devices for military applications.
The company is a joint venture between market leaders ST Electronics (Infocomm
Systems), Trek 2000, and Melodeon. Since the early days, the company has
evolved and it is focused on producing telematics products for automotives
The Waveon 738P seen in one of ComfortDelGro's taxis
The Mobile Data Terminal called Waveon
738P that you see in the entire fleet of Comfort taxis in Singapore is
the equipment that enables taxi drivers to receive taxi booking orders
and respond to calls quickly and efficiently. The built-in GPS receiver
allows the taxi call centre to automatically select taxis closest to the
customer's location as well as offers vehicle tracking and location
Having made a presence locally over the past 5 years and achieved double
digit compounded annual revenue growth, InfoWave decided to sail abroad.
In 2003, it ventured into Europe by securing a project in Finland and
has not looked back since. Today, the company's network spans across
Asia Pacific, Europe and the Middle East.
Recently, the company has won major
projects in Bulgaria, Australia and Switzerland. In Bulgaria alone, it
is supplying its Waveon 606e Mobile Data Acquisition (MDA) and 728
Mobile Data Terminal (MDT) to its Bulgarian partner, Scortel, as part of
the Fishery Vessels Monitoring System (FVMS) for the National Agency of
Fisheries and Aquaculture (NAFA). The equipment helps NAFA to track,
monitor and control fishing vessels and aquaculture activities real-time
in Bulgaria's inland water basins, as well as the Black Sea and Danube
River via satellite and GSM/GPRS networks.
In Australia, InfoWave is working with a partner to introduce a
web-based ASP fleet tracking system, called MobiMax 3000, that works
with Waveon's 728 Mobile Data Terminal (MDT) for Nolan's Transport,
Australia's largest transport company.
Waveon 728 installed on a fishing vessel in Bulgaria.
The MDT provides Nolan's
drivers with an anti-glare, wide-screen display that is designed for all
driving conditions. Making use of GPS facilitated by Waveon 728's
receiver module, the sophisticated fleet tracking system enables Nolan's
Transport to track every truck and driver online, right from the
distribution centre to the customer's location, and systematically
updates the expected delivery and loading/unloading times for each
InfoWave's MDT installed on Nolan’s Transport Prime Mover Truck
The system also allows for
fatigue management by Nolan's Transport. Every mandatory rest period by
each driver is tracked and thus prevents potential accidents from
Having ventured overseas successfully, InfoWave is ranked 6th on the Top
Ten Global Commercial Telematics Hardware Vendors listing by ABI
Research, becoming the only Singapore company to win such a prestigious
InfoWave's winning formula is in its customisable products which are
built to meet customer requirements. In February this year, InfoWave
launched its first branding campaign ever since the inception of the
company. It uses the theme "Reliability is everything. When customers
speak, InfoWave listens."
According to Ms Chan, Marketing Manager of InfoWave, "Customers are
looking for a partner like us who can provide them with the reliability
that they need."
As part of its innovative marketing plans this year, InfoWave has
unveiled a new set of collaterals reflecting their new theme and
revamped their website which includes a new partner section that
provides quick access to information for its partners.
As Mr Cheu, aptly puts it, "Marketing is key in the next few years, the
most important thing for us now is to build the brand name and image. We
have absolutely no worries that our product is differentiated in the
In conjunction with this new branding campaign, the company has also
launched a new customer care program to conduct regular customer service
surveys, giving customers a channel to access the quality of service
that they are receiving and to provide feedback for further improvement.
The new customer service program ensures that customers receive a reply
within 30 days upon contact.
"This gives us an edge over our competitors
as we provide a value add for
our customers," said Ms Chan.
Joe Cheu, Sales Director at InfoWave, travels to
Europe regularly to help the company penetrate its products in the
A new customer care centre has also been set up to look into the
maintenance of products, allowing customers to be kept in the loop on
the status of their maintenance and repair.
Moving ahead, InfoWave is projecting to reach double-digit growth
this year and BuySingapore is one of the tools which the company hopes
to use to reach this target.
"The BuySingaporeTM portal is a cost effective communication platform to
create awareness of our products to the rest of world," said Mr Cheu,
who also hopes to generate useful leads from this matchmaking portal.
BuySingaporeTM is a joint initiative between International Enterprise
Singapore and Abecha Pte Ltd to provide business matching services
between Singapore-based companies and the global business market.
This initiative aims to showcase Singapore companies, especially small
and medium companies, to international markets through one national
e-channel that leverages on the strong attributes of the "Singapore"
brand known for its quality and efficiency.
The e-platform allows overseas companies to search and locate Singapore
companies, industries, products and services. Conversely, overseas
companies are also able to post business opportunities on the Buy
Singapore portal to create win-win global business partnerships.
To read more about the benefits of joining BuySingapore as a Corporate
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