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Creating the next wave in telematics

Stepping into the InfoWave office reception at CityCab Building, a familiar sight greets every visitor. There in the showcase, you will find the Mobile Data Terminal that is found in all Comfort taxis in Singapore.

Meeting up with the Joe Cheu, Sales Director and Jacqueline Chan, Marketing Manager at InfoWave, we begin to understand more about how the taxis in Singapore respond efficiently to bookings and access data via the flagship product offered by the company.

A brainchild of seven product engineers, InfoWave Pte Ltd was formed in 2002 to provide specialised mobile computing devices for military applications. The company is a joint venture between market leaders ST Electronics (Infocomm Systems), Trek 2000, and Melodeon. Since the early days, the company has evolved and it is focused on producing telematics products for automotives today.

The Waveon 738P seen in one of ComfortDelGro's taxis

The Mobile Data Terminal called Waveon 738P that you see in the entire fleet of Comfort taxis in Singapore is the equipment that enables taxi drivers to receive taxi booking orders and respond to calls quickly and efficiently. The built-in GPS receiver allows the taxi call centre to automatically select taxis closest to the customer's location as well as offers vehicle tracking and location mapping capabilities.

Having made a presence locally over the past 5 years and achieved double digit compounded annual revenue growth, InfoWave decided to sail abroad. In 2003, it ventured into Europe by securing a project in Finland and has not looked back since. Today, the company's network spans across Asia Pacific, Europe and the Middle East.


Recently, the company has won major projects in Bulgaria, Australia and Switzerland. In Bulgaria alone, it is supplying its Waveon 606e Mobile Data Acquisition (MDA) and 728 Mobile Data Terminal (MDT) to its Bulgarian partner, Scortel, as part of the Fishery Vessels Monitoring System (FVMS) for the National Agency of Fisheries and Aquaculture (NAFA). The equipment helps NAFA to track, monitor and control fishing vessels and aquaculture activities real-time in Bulgaria's inland water basins, as well as the Black Sea and Danube River via satellite and GSM/GPRS networks.

In Australia, InfoWave is working with a partner to introduce a web-based ASP fleet tracking system, called MobiMax 3000, that works with Waveon's 728 Mobile Data Terminal (MDT) for Nolan's Transport, Australia's largest transport company.

Waveon 728 installed on a fishing vessel in Bulgaria.

The MDT provides Nolan's drivers with an anti-glare, wide-screen display that is designed for all driving conditions. Making use of GPS facilitated by Waveon 728's receiver module, the sophisticated fleet tracking system enables Nolan's Transport to track every truck and driver online, right from the distribution centre to the customer's location, and systematically updates the expected delivery and loading/unloading times for each customer.

InfoWave's MDT installed on Nolan’s Transport Prime Mover Truck

The system also allows for fatigue management by Nolan's Transport. Every mandatory rest period by each driver is tracked and thus prevents potential accidents from occurring.

Having ventured overseas successfully, InfoWave is ranked 6th on the Top Ten Global Commercial Telematics Hardware Vendors listing by ABI Research, becoming the only Singapore company to win such a prestigious accolade.

InfoWave's winning formula is in its customisable products which are built to meet customer requirements. In February this year, InfoWave launched its first branding campaign ever since the inception of the company. It uses the theme "Reliability is everything. When customers speak, InfoWave listens."


According to Ms Chan, Marketing Manager of InfoWave, "Customers are looking for a partner like us who can provide them with the reliability that they need."

As part of its innovative marketing plans this year, InfoWave has unveiled a new set of collaterals reflecting their new theme and revamped their website which includes a new partner section that provides quick access to information for its partners.

As Mr Cheu, aptly puts it, "Marketing is key in the next few years, the most important thing for us now is to build the brand name and image. We have absolutely no worries that our product is differentiated in the market."

In conjunction with this new branding campaign, the company has also launched a new customer care program to conduct regular customer service surveys, giving customers a channel to access the quality of service that they are receiving and to provide feedback for further improvement. The new customer service program ensures that customers receive a reply within 30 days upon contact.

"This gives us an edge over our competitors as we provide a value add for
our customers," said Ms Chan.

Joe Cheu, Sales Director at InfoWave, travels to Europe regularly to help the company penetrate its products in the European market


A new customer care centre has also been set up to look into the maintenance of products, allowing customers to be kept in the loop on the status of their maintenance and repair.

Moving ahead, InfoWave is projecting to reach double-digit growth this year and BuySingapore is one of the tools which the company hopes to use to reach this target.

"The BuySingaporeTM portal is a cost effective communication platform to create awareness of our products to the rest of world," said Mr Cheu, who also hopes to generate useful leads from this matchmaking portal.

About BuySingaporeTM

BuySingaporeTM is a joint initiative between International Enterprise Singapore and Abecha Pte Ltd to provide business matching services between Singapore-based companies and the global business market.

This initiative aims to showcase Singapore companies, especially small and medium companies, to international markets through one national e-channel that leverages on the strong attributes of the "Singapore" brand known for its quality and efficiency.

The e-platform allows overseas companies to search and locate Singapore companies, industries, products and services. Conversely, overseas companies are also able to post business opportunities on the Buy Singapore portal to create win-win global business partnerships.

To read more about the benefits of joining BuySingapore as a Corporate member, please click here.

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